Category Archives: Communicate&Convert

Using Technology For Relationship Marketing Businesses are living in the age of relationship marketing. All interactions by business are “designed to foster customer loyalty, interaction and long-term engagement.” For retail establishments, these interactions might be nurtured through such strategies such as targeted communications, email, or variable data printing. Excellent customer service is required of all  Continue Reading »

It’s increasingly apparent that certain customer behaviors are taking hold in this changing world of retail and on-line sales. For instance, we know that 97% of consumers use the Internet to research a product or information about store before making an in-store purchase decision. But what actually gets a potential customer into the store? E-mail  Continue Reading »

Brand interaction begins well before prospects and customers enter a retail location. Indeed 97% of all customer interactions start ahead of an in-store visit. Using social media, including personalized e-mail communications, brands have an opportunity to engage prospects and customers and enhance the retail experience in order to build relationships and increase sales. Use e-mail  Continue Reading »

Corporate e-mail addresses are estimated to increase by 25% to 4.3 billion addresses by 2016.  The drive to connect business to businesses and businesses to consumers has never been greater. But as companies expand their communications options and offer customers electronic means for corporate and in-store contact, oversight becomes more and more of concern. Will  Continue Reading »